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There is lot of difference between getting fans and getting customers.

When you are trying to get customers, you keep adding stuff till it becomes unbearable, you want it to be perfect so you never ship and you are so afraid of making a point and believing in a cause.

But when you are working on getting fans & audience – you love them, teach them, grow with them, build with them, ship often and above all – it’s enjoyed from both sides.

And that’s marketing! Here is Steve Jobs crowing about it: