BYTE IT

Bytes from the world of Start-ups,Technology and Web.

Articles you shouldnt miss reading!!
Recent Tweets @byteally
Posts I Like
Who I Follow
Posts tagged "ppt"

Yesterday I discussed how to improve user acquisition, activation and activity by building Facebook directly into your web experience. There is of course another half to the equation: leveraging Facebook.com to expand your reach and engage your users.

On-Facebook success is less product-heavy than success off-Facebook, although they both ultimately aim for the same outcome: engagement. While it is as much an art as a science, if you optimize for engagement and continually test your way across Facebook’s myriad of products – you may well find yourself sitting alongside The Rock(Facebook’s best personality?) and Spotify (terrific example of being a platform first-mover).

As a startup, you may not reach the scale Spotify or the brand / reach of Starbucks (27 million fans) – but this guide will help you think about strengthening relationships with your fans, expanding your fanbase and unifying your off-Facebook experience with your on-Facebook presence.

Having already covered how startups can use search and Twitter to find customers, here’s 10 steps for finding people on another key marketing platform: Facebook

Facebook has evolved from a social network into the fabric with which much of the web is constructed: identity, product, data, experience and so on. Even if you chose to no longer use it as a social destination, you would still find immense value in it through your every-day web usage: registration, personalization, sharing, interaction, etc.

This is of course a huge opportunity for consumer-focused startups. Facebook plays a core role in touching each step along the standard product / user funnel:

- Acquisition: virality, referrals, paid traffic
- Activation: conversion paths from new to active users
- Activity: user engagement and retention

Below is a slide presentation with five ways to think about leveraging Facebook to affect those three steps on your web experience. Tomorrow I will share five ways to find success on Facebook.com.

Sequoia Venture Capital Warning to CEOs