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Steve Jobs - Billion Dollar Hippy (BBC Documentary)

Steve Jobs Biography:
Broadly considered a brand that inspires fervour and defines cool consumerism, Apple has become one of the biggest corporations in the world, fuelled by game-changing products that tap into modern desires. Its leader, Steve Jobs, was a long-haired college dropout with infinite ambition, and an inspirational perfectionist with a bully’s temper. A man of contradictions, he fused a Californian counterculture attitude and a mastery of the art of hype with explosive advances in computer technology.

Insiders including Apple co-founder Steve Wozniak, the chairman who ousted Jobs from the company he founded, and Jobs’ chief of software, tell extraordinary stories of the rise, fall and rise again of Apple with Steve Jobs at its helm.

With Stephen Fry, world wide web inventor Sir Tim Berners-Lee and branding guru Rita Clifton, Evan Davis decodes the formula that took Apple from suburban garage to global supremacy.

Steven Paul Jobs (February 24, 1955 — October 5, 2011) was an American businessman and inventor widely recognized as a charismatic pioneer of the personal computer revolution. He was co-founder, chairman, and chief executive officer of Apple Inc. Jobs was co-founder and previously served as chief executive of Pixar Animation Studios; he became a member of the board of directors of The Walt Disney Company in 2006, following the acquisition of Pixar by Disney.

In the late 1970s, Apple co-founder Steve Wozniak engineered one of the first commercially successful lines of personal computers, the Apple II series. Jobs directed its aesthetic design and marketing along with A.C. “Mike” Markkula, Jr. and others.

In the early 1980s, Jobs was among the first to see the commercial potential of Xerox PARC’s mouse-driven graphical user interface, which led to the creation of the Apple Lisa (engineered by Ken Rothmuller and John Couch) and, one year later, of Apple employee Jef Raskin’s Macintosh. After losing a power struggle with the board of directors in 1985, Jobs left Apple and founded NeXT, a computer platform development company specializing in the higher-education and business markets.

In 1986, he acquired the computer graphics division of Lucasfilm Ltd, which was spun off as Pixar Animation Studios. He was credited in Toy Story (1995) as an executive producer. He remained CEO and majority shareholder at 50.1 percent until its acquisition by The Walt Disney Company in 2006, making Jobs Disney’s largest individual shareholder at seven percent and a member of Disney’s Board of Directors.

In 1996, NeXT was acquired by Apple. The deal brought Jobs back to the company he co-founded, and provided Apple with the NeXTSTEP codebase, from which the Mac OS X was developed.” Jobs was named Apple advisor in 1996, interim CEO in 1997, and CEO from 2000 until his resignation. He oversaw the development of the iMac, iTunes, iPod, iPhone, and iPad and the company’s Apple Retail Stores.

In 2003, Jobs was diagnosed with a rare form of pancreatic cancer. Though it was initially treated, Jobs reported of a hormone imbalance, underwent a liver transplant in 2009, and appeared progressively thinner as his health declined. In August 2011, during his third medical leave, Jobs resigned as CEO, but continued to work for Apple as Chairman of the Board until his death.

On October 5, 2011, he died in his Palo Alto home, aged 56. His death certificate listed respiratory arrest as the immediate cause of death, with “metastatic pancreas neuroendocrine tumor” as the underlying cause. His occupation was listed as “entrepreneur” in the “high tech” business.

There is lot of difference between getting fans and getting customers.

When you are trying to get customers, you keep adding stuff till it becomes unbearable, you want it to be perfect so you never ship and you are so afraid of making a point and believing in a cause.

But when you are working on getting fans & audience – you love them, teach them, grow with them, build with them, ship often and above all – it’s enjoyed from both sides.

And that’s marketing! Here is Steve Jobs crowing about it:

"No one thinks about why they do things very deeply."

"If you are willing to work hard and ask lots of questions, you can learn business pretty fast."

"Learning to program teaches you how to think. Computer science is a liberal art."

"Money is wonderful because it allows you to invest in things without having to worry about short term gain."

"Many companies forget what it means to make great products. After initial success, sales and marketing people take over and the product people eventually make their way out."

"When companies get bigger they try to replicate their success. But they assume their magic came from process. They try to use processes to substitute content."

"The best people are the ones that understand content. They are a pain in the butt to manage but you put up with it because they are so good at content."

"Many companies get the disease of thinking that a really great idea is 90 percent of the work. And if you just tell all these other people here’s this great idea then of course they can go off and make it happen. And the problem with that is that there’s just a tremendous amount of craftsmanship in between a great idea and a great product. Designing a product is keeping five thousand things in your brain and fitting them all together in new and different ways to get what you want. And every day you discover something new that is a new problem or a new opportunity to fit these things together a little differently."

"It’s that through the team, through that group of incredibly talented people bumping up against each other, having arguments, having fights sometimes, making some noise, and working together they polish each other and they polish the ideas, and what comes out is really beautiful."

"With really good people all that matters is the work. They know all that."

"I don’t care about being right. I care about success and doing the right thing."

"The only problem with Microsoft is that they have no taste. They don’t bring a lot of innovations they don’t push culture into their products. They make really third products that have no spirit in them."

"The way to ratchet up our species is to the get better things to more people to. Products with spirit and creativity."

"Humans are tool builders. We create things to amplify ourselves. The computer will rank at the top. It’s awesome tool ever."

"How do you know the direction to head with products? It boils down to taste. Emerge yourself with the best ideas of humanities. And integrate them. Pull interest from diverse areas."

"What causes people to be poets instead of bankers? When you put that into products people can sense that. And they love it."

One of the countless people influenced by Steve Jobs was former Apple engineer andPosterous founder Sachin Agarwal.

Agarwal talked to us last year about how Steve Jobs fostered a startup culture at a multibillion dollar corporation. It was an environment where the engineers made decisions, not managers.

In many ways, it seems like an insurmountably difficult challenge to play the role of Steve Jobs, with his god-like sense of product aesthetics and interactions.

And yet, Apple has hundreds of products and experiences – hardware, software, HR materials,commercials, etc. Steve Jobs certainly doesn’t have time to work on the design of every Apple product, and of course has 35,000 employees to manage. So what does Steve Jobs really do, to create the amazing design culture at Apple?

Steve Jobs’ Advice for Entrepreneurs